Product pages are among the most important features on an eCommerce website. If you wish to position yours for optimal rankings and conversions, read on and we'll share 5 awesome SEO tips. Let's get stuck in…

1.      Get your keywords right

It might sound obvious, but you'd be amazed by how many eCommerce websites fail to fine-turn their keyword strategy for their product pages.

Remember, don't get too caught up in search volume or anything like that. The reality is, your product pages have transactional intent and so your keyword choice should reflect that and optimise your landing pages for users who are ready and willing to buy!

For example, if someone is looking for a very specific product like a Lenovo ThinkPad E15 Gen 4, then it is fair to assume that they are very much ready to make a purchase.

2.      Get your Titles and Meta descriptions dialled-in

Don't neglect optimising your titles and meta descriptions when editing your product pages. Be sure to include key info like:

  • Brand product (and your brand if you are selling for others).
  • The name of the product itself.
  • The model number (if applicable).
  • All other important info such as weight and dimensions (if you have space).
  • Remember, there's a limited character count so keep it short and sweet. Make every word count!

3.      “Mark up” your structured data

Structuring your data properly means effortlessly communicating specific information about a product page to the search engines. This is key if you want to be displayed as a rich result in a Google SERP (search engine results page).

Check out for more information on how to properly structure and organise the information on your website.

4.      Add FAQs and social proof

While creating a rich and unique product description is critical, there are other helpful elements you can add to a product page that will not only bolster your SEO rankings, but increase your conversions as well.

  • Detailed FAQs: what are the most commonly asked questions about a specific product? If you can address these questions on the page itself, you will help those who aren't quite ready to buy overcome their objections.
  • Social proof: let your satisfied customers do all the talking for you! By adding social proof to your product pages, it might just give your prospective customers that little nudge they need to click ‘add to basket'. This SEO agency in Dubai is a great example of a business that utilises social proof well on their website.

5.      Minimise your page load times

Your website's loading speed should be as close to perfect as possible! Nobody likes wasting time waiting for a page to load and if you have multiple product pages that are lagging behind, you'll lose a lot of potential business.

To give you an idea, eCommerce websites that load within 2-seconds have the highest conversions. A fast website sends the right message. This means a lower bounce rate, people spending longer on your website, and higher conversions – which sends Google the right signals, thus leading to even greater visibility.

Speed it up!

Final thoughts

The key for optimal performance with your product pages is to get your keywords right, understand search intent, create killer titles and meta descriptions, write unique and engaging content, and add a wealth of social proof and FAQs. Couple that with a fast page load speed and an intuitive UX design and you'll start cleaning up the competition!