Amazon Handmade and Etsy are two of the most popular ecommerce platforms for artists who want to sell handmade products. However, selling handmade products on Amazon vs Etsy is a major debate when it comes to choosing the best platform.

In this article, you will get to know the importance of selling handmade products and the key differences between Amazon vs Etsy to ensure you are able to choose the best platform.

Importance of Selling Handmade Products

There has been tremendous growth in the way shoppers buy different products. However, there is still a huge demand for handmade products. The massive growth of the e-commerce industry has allowed businesses, as well as individual artists, to sell different types of handmade products and make a lot of profits.

Both Amazon and Etsy are paving the path for more people to get successful in selling handmade products. Therefore, this is the best time for you to consider selling handmade products and start attracting shoppers to make significant profits.

Whether you choose Amazon Handmade, Etsy, or your own website to sell handmade products, you should start to do thorough research to choose the best platform that will help you fulfil your requirements.

Amazon Handmade vs. Etsy

Let’s discuss the significant differences between selling handmade products on Amazon vs. Etsy in terms of their specific pros and cons.

Etsy Pros

Etsy has established itself as one of the most popular platforms for selling handmade products. It has been selling a wide range of unique handmade products since 2005. The number of sellers on Etsy has continued to grow steadily over the years.

One of the major advantages of using Etsy is its user-friendliness. You can create a new Etsy store with a few clicks and start selling your handmade products. You will get access to millions of shoppers, and the overall charges associated with Etsy are also reasonable.

Etsy Cons

A major disadvantage of selling products on Etsy is that it does not offer many customization options. Therefore, if you want to build a unique online store, you cannot expect to do it with Etsy. Moreover, Etsy has high shipping charges in a few areas, due to which the buyer might avoid buying your products. 

Amazon Handmade Pros

Brand recognition is definitely the leading benefit of Amazon. Amazon Handmade was introduced in 2015, but the Amazon platform is recognized all over the world. Therefore, people interested in selling handmade products will have a separate platform in the form of Amazon Handmade to deal with such type of business.

There are many other benefits of selling via Amazon, such as quick shipping, maximum customer satisfaction, and access to a large base of loyal customers. Once you set up your store on Amazon Handmade, it is quite easy to start selling handmade products.

Selling handmade products on Amazon can also be a side hustle that you can turn into a full-fledged business at a later stage. The massive reach of Amazon means more people will be viewing your handmade products, due to which you will have a higher chance of making the sale.

Amazon Handmade Cons

Despite the numerous benefits of Amazon Handmade, there are some significant disadvantages of Amazon Handmade that you must keep in mind while choosing to sell your handmade products. It is important to note that artists from more than 80 countries sell products on Amazon Handmade. Hence, you have to keep in mind that Amazon Handmade is highly competitive, due to which you will have to allocate a significant number of resources toward marketing to reach more people.

Moreover, Amazon charges a fee of up to 15% of the sales. Therefore, you should compare the specific fees with Etsy to make sure the platform of your choice is not charging too much fee from you.

Business Registration

One of the most common questions associated with selling handmade products on Amazon vs Etsy is whether you have to register your business for it. Some people assume that they will need an LLC to sell on Amazon. However, there is no need to obtain an LLC, but it is definitely a good option to establish a proper business structure to sell products on Amazon.

On the other hand, when you are selling handmade products on Etsy, the most important thing that you have to keep in mind is that the products must be designed or produced by you. Every product listing costs $0.20 per product, but you also have to consider other charges.


The bottom line is that selling handmade on Amazon vs. Etsy is dependent on your requirements and how much time you are willing to spend on these platforms. Both of them have their own pros and cons, so you should definitely consider all of these aspects to choose the best platform and start selling handmade products.